Monday, April 7, 2008

In LA, One's loss Is Another One's Gain


After Radio One's sale of KRBV V-101 Los Angeles to Bonneville, it seemed as if the company was out of business in Los Angeles, but a knight in shining armour has come to the rescue that keeps the company with more than just a presence in LA. Magic Broadcasting's KDAY has acquired "The Donnie McClurkin Show" and "T.D. Jakes Empowering Minutes", joining the "Spirit of Hip-Hop" as Syndication One properties clearing in the country's second largest market. However, there is something a little bigger happening here, the syndication arm of Radio One also announced the launch of comedienne Monique as host of a syndicated midday show that will also air on the station. Now this is beyond a tremendous coup for Syndication One, and Radio One maintaining a LA profile. The signing of Monique as a midday show breaks down the walls for that day part as the last bastion for local personality in the Urban format. Those walls have already been breached by Ryan Seacrest and most recently John Tesh in the CHR and Adult Contemporary formats and now it is possible to have a radio station completely syndicated from top to bottom. For radio purists of the live and local variety this day will live in infamy, but it also presents a tremendous opportunity for operators who, like it or not, may want to do it a different way. This calls for some discussion...comments are welcome.
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