Saturday, April 5, 2008

Iverson The "Answer" For Entercom

Monday night Entercom debuted what looks like the "next-gen" Delilah with the national launch of "Your Time With Kim Iverson". Based out of KAMX Austin, the Hot AC night show is airing on seven other Entercom stations including KLAC Denver, WZPL Indianapolis, WRSK Portland, WMC Memphis, WTSS Buffalo and WPTE Norfolk. Iverson, the long time Entercom talent and former WPIX-TV New York weatherperson is being touted as having a show that will raise the content bar at night, blending fashion, fun and lifestyle. Nationally, mainstream Adult Contemporary nights have long been the playground of Premiere Radio's Delilah and more recently the John Tesh show, but this is a first attempt to speak directly to a younger AC audience. The show is also being made available to non-Entercom stations and in this period of "star driven" nationally syndicated shows, it's good to see a pure radio talent elevated to the national platform. Way to go Entercom!

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