Wednesday, April 23, 2008

Sharpton and Ballentine to Superadio


It's been in the works for months but it was just announced that Radio One and Superadio Networks have agreed to an arrangement moving all affiliation and national advertising sales of Syndication One talkers Al Sharpton and Warren Ballentine to Superadio. The new syndicator has a nice line up to build on with Sharpton currently airing on 20 stations including some legendary sticks like WVON Chicago, WOL Washington, WILD Boston and WCHB Detroit. WAMJ Atlanta which boasts a more than successful music/talk hybrid on FM, is also on the roster of affiliate stations. Part of the deal has Sharpton being picked up at Access.1 Talk WWRL New York, which will become the flagship station for the show. Warren Ballentine and his "Truth Fighters" airs in four of the top ten markets, including WAMJ, WILD and WCHB. It's on tap to begin airing in Chicago on WVON later this month.The decision by Radio One to put the two shows on FM in Atlanta, sandwiched between Steve Harvey and the talk leaning Michael Baisden is part of a much wider migration of talk away from AM and is providing a template for ratings challenged operators as well as an option to yet another music format on FM. Based on the ratings these two shows have gotten in Atlanta...it's a very viable option.


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